Vaseline healthy white summer campaign 2015. Bringing alive the shade difference between naturally fair skin and dull damaged skin. The shade wheel device is created to take the shade difference test to realise how over time your skin becomes dull and damaged. The vaseline shade wheel is made the hero of summer campaign by having shade wheel on the pack, leaflet, Key visuals, CTU, OOH, testers etc. The campaign is focussed on Awareness & educating consumers on shade difference that the skin gets with exposure to sun and pollution over the time termed as " Dull damaged skin" Have you taken the shade wheel test ?